I just found this site http://buysellads.com/ that holds a database of publishers that want to sell advertising space on their website(s).
It looks very cool for publishers as it allows you to see exactly who is advertising on your site and all the statistics related to your advertisement slots.
Here are some points for publishers:
- You have access to stats: e.g. Impressions, clicks, click through percentage, estimated cost per click per month etc.
- Advertisement slots are sold with a fixed 30-day rate.
- You receive 75% of the cost per 30 days hire of the advertisement slot.
- You set the price per advertisement slot.
- You also have the ability to allow rotation of adverts or just show one advert in a particular ad slot.
Advertisers can select sites by filtering the list of available sites. Filters include Impressions, Price for 30 days, Traffic Rank, category and advertisement size. This allows them to easily find sites that fit their budget and other requirements.
This seems like a very good service for anybody who wants to sell direct to advertisers while not having to setup and maintain your own advertisement selling/tracking system.
The big difference to Google AdSense is the ability to set your own advertisement slot price and the ability to know who is buying space on your site.
Do you know of any other good companies like the one above?